The East-West Shrine Game is an annual college football all-star game that showcases the top senior collegiate football players from the eastern and western United States. The game is held in St. Petersburg, Florida, each January, and is one of the most prestigious all-star games in the country.
The East-West Shrine Game was first played in 1925, and has been a major showcase for college football talent ever since. The game has helped launch the careers of many NFL stars, including Joe Montana, Jerry Rice, and Deion Sanders. The game is also a major charitable event, with proceeds benefiting Shriners Hospitals for Children.